UNICs develop and implement a coordinated communications strategy for the country/countries they serve, in consultation with the UN Country Team and local UN partners, to publicize priority issues and major observances and events. UNICs adapt global UN messages to the local context through a variety of information products aimed at different regional/sub-regional and national audiences in the language(s) spoken in the area.

UNICs maintain contacts with national and regional media in the country/countries where they operate, disseminate background information and press materials to the media, place op-eds and feature articles, arrange interviews and organize press conferences and briefings.

UNICs offer products and services such as newsletters, libraries, videos, web sites and internet facilities. At the national/local level, UNICs work with media by providing information and training for journalists and contributing regularly to television and radio programmes and articles in newspapers. The centres often work with civil society in promoting a variety of issues through seminars, exhibits and other activities.